No7, the heritage beauty brand of Boots pharmacy, was the first brand to democratize beauty in the UK by bringing women premium and affordable products that actually work.
When “LCBS” (Line Correcting Booster Serum) launched, it was the number 1 skin care brand in the UK. In 2019 however, sales have dropped and No7 was no longer top of mind. We were challenged to create a campaign that reminded UK consumers of the incredible proven efficacy of LCBS.
My partner and I were the lead creatives on the shoot and managed the delivery of all TVC, social and display assets. No7 has always prided themselves in helping to make women look and feel their best, so our models had zero retouching and were 100% natural. In addition, we managed the creation and incorporation of all CGI on the products and animation.
