While the holidays in 2020 look a little different than they have in years past, what we all want from the holidays has remained the same – more meaningful moments with those we love most. So, this year Target set out to show that even in a year of new routines, holiday meaning is all about what you make it. Our campaign shows our guests that, with Target as their partner, every thoughtful gift, gesture and gathering brings more meaning and joy to the season.
We bring the stuff. You bring the meaning.
All spots were shot in studio in Los Angeles, connected to via Zoom. The cast were real families and friends quarantining together. They ran and continue to run nationally both online and on broadcast, and they feature Mary J. Blige’s iconic hit “Real Love” in English, with a brand new adaptation from Anitta in Spanish.
