Everyone celebrates the holidays a little differently, from long-standing family traditions to unique celebrations created with new friends, and everything in between. In Targets 2021 campaign, we wanted to show that regardless of how guests choose to celebrate, connection and community are universal. This campaign allowed Target to connect with their guests while helping them discover the joy that's within reach every day throughout the season.
All spots were shot in studio in Los Angeles over a month long period. The cast were real families and friends quarantining together. They ran and continue to run nationally both online and on broadcast.
The song for the season was a bilingual rendition of “Best of My Love“ by the Emotions and was produced and performed by the Black Pumas and Sofia Reyes.
